I love it. I am buying a copy for each of my sales managers. We are going to concentrate hard on psychographics as we do on demographics.
12 Secrets of Success: How to Attract Consumers of High-end Goods
A book for all Business Owners, Excited Salespersons, Brand Marketers, and Products & Services Advertisers
The Luxury Buyer: Path to Purchase Psychographics, 12 Secrets of Success: How to Attract Consumers of High-end Goods by Rogee Rogers, is a must-have digital resource for business owners, products and services managers, salespersons, Brand marketers, advertisers, and anyone who caters to consumers of high-end goods.
As a book with accompanying Internet elements (videos, blogs, downloads, & social sites), it is designed to be a quick-read and an ongoing resource that can be referred to repeatedly for a continued understanding of the psychographics or mindset of individuals who purchase luxurious products and services -- ''The Luxury Buyer.''
As a seller or marketer, the most important and effective time for your company to connect your Brand, products and services with a consumer is when that consumer is going through the ''path to purchase'' period. This book will help you properly position your company so as to make the right connections at the right time with your current clients and new would-be customers.
''The Luxury Buyer: Path to Purchase Psychographics'' is NOW AVAILABLE for sale at Amazon (Kindle edition), Barnes & Noble (Nook edition), zWEBBOOKS (interactive website book for all devices), and ROGEE Institute (12-week Online Training). Click icons to Buy!
... strengthen your existing plans to become and stay a successful individual and/or company
The new luxury consumers worldwide are accumulating more wealth and at a younger age than their parents or grandparents did.
The luxury buyer may want to be at the same fun nightclub as everyone else, but will pay more money to be escorted past the velvet ropes.
The Luxury Buyer: Path to Purchase Psychographics book is full of beautiful and colorful diagrams that visually depict the concepts discussed.
Available on your favorite devices: Amazon (Kindle edition), Barnes & Noble (Nook edition), zWEBBOOKS (website edition), and ROGEE Institute (12-week Training).
The book dissects the research done and surveys published by a multitude of trusted organizations... Google, Apple, Forbes, and more.
Technology and the Internet have broadened the mentality or psychographics of consumers and removed the limitations of local shopping.
''The Luxury Buyer: Path to Purchase Psychographics'' is a hit with small business owners, managers, and sales people. It has become an instant classic for some readers.
I love it. I am buying a copy for each of my sales managers. We are going to concentrate hard on psychographics as we do on demographics.
This book is cool. Congratulations and thank you for writing it!
There's lots of information here. Great job!
This book excites me. I am already ready to take on the world after reading just parts of it.
The Luxury Buyer: Path to Purchase Psychographics
12 Secrets of Success: How to Attract Consumers of High-end Goods
Effective marketing of any Brand must include an effective targeting of the demographics of the people that are likely to buy that Brand.
When you understand the psychographics of the consumers of your Brand, you will start seeing potential customers everywhere.
The digitally-savvy consumers in today control when, where, how, whom, and why they will engage your company. Luxury cross-shops the most.
The Luxury Buyer is more interested in Style, Design and Technology of your product than its Price. This book gives you Brand positioning tips.
2013 Bain study: 330 million luxury consumers worldwide spent $270 billion. Of the 330 spenders, 180 (54.5%) were younger than Baby Boomers
The Internet is the only marketing medium that can reach almost all consumers in all markets; and video is #1 in opening Consideration Sets.
The CONSUMER EMOTIONS GRAPH shows how both FEAR and LOVE have to be present to cause a consumer to make a decision. Book shows you how.
More people access the Internet with mobile devices (smartphones, tablets, watches, and even eyewear) than with desktop computers.
Products Education Center (PeC) gives you the ways to pull in customers at locations that are physically outside of your immediate demographics
...
Kindle Edition
Nook Edition
Interactive Website Book
12-week Online Training
Sought after and highly essential to the success of thousands of businesses and consumers throughout the United States, Rogee Rogers, II is vastly knowledgeable in the automotive, entertainment, and technology industries.
Mr. Rogee Rogers, II began his highly successful career of musical creativity, fictional and nonfictional writing, admirable leadership, and computer technology expertise over 30 years ago when he was still a teenager. Graduating at the top of his class from Dickinson-Warren Business College in 1987, he continued to cultivate his business and computer skills in the banking, music, and computer industries through his 20s and 30s.
An entrepreneur with the ability to develop software in multiple programming languages, Rogers' superior creativity has created a thriving software company (ROGEE® Corporation) that boasts of soaring product sales and customer service teams that are experts within the industry.
An avid writer, he has written more than 50 books (unpublished) on various topics. This book ''The Luxury Buyer: Path to Purchase Psychographics'' is his first published book.
